Never crossed in my mind that in would
be this crowded when I came to open rice gathering in Haagen Dazs, Senayan
City, their enthusiasm to this gathering was fantastic. I’m gonna talk a lil
bit about Haagen Dazs history first, as you know Haagen dazs is an ice cream
brand, established by Reuben and Rose Mattus in Bronx, New York, in 1961.
Starting with only three flavors: vanilla, chocolate, and coffee, the company opened
its first retail store at 120 Montague Street, Brooklyn, New York, on November
15, 1976. First time I knew about Haagen Dazs I’m guessing it was like originally
from Germany or Denmark and I knew I was right, so Mattus invented the “Danish
Sounding” “Haagen Dazs” as a tribute to Denmark exemplary treatment of its Jews
during Second World War, and included an outline map of Denmark on early
labels. The name is not Danish, which has neither an umlaut nor a digraph zs,
nor did the name have any meaning in any language before its creation. Short
story Haagen Dazs founder was born in Poland in 1912 to Jewish parents. His
father died during the first world war, and his widowed mother emigrated to New
York with her two children in 1921. They joined an uncle who was in the Italian
lemon ice business in Brooklyn. By the late 1920s, the family began making ice
pops, and by 1929, chocolate covered ice cream bars and sandwiches under the
name Senator Frozen Products on southern boulevard in the south Bronx,
delivering them with horse drawn wagon to neighborhood stores in the Bronx. The
Senator Frozen Products Company was profitable, but by the 1950s the large mass
producers of ice cream started price wars that Mattus couldn’t fight, and in
1959, he decided to form a new ice cream company with what he thought to be a
Danish sounding name, Haagen Dazs, a move known in the marketing industry as
foreign branding. In 1983 Haagen Dazs was bought by Pillsbury and in 2001
general Mills bought Pillsbury. In the United States and Canada, Haagen Dazs
products are produced by Nestle subsidiary Dreyer’s which acquired the rights
as part of the General Mills-Pillsbury deal. The brand name is still owned by
General Mills but licensed to Nestle in the US and Canada. The business now has
franchises throughout the United States and many other countries around the
world including Indonesia :D. So in this gathering Haagen Dazs was given me four
menu ohh wait I think it was five included their tasty brownies :9, the first
one is called cookies and cream espresso, it consist blended cookies ice cream
and cream ice cream accompanied by a cup of double espresso and mini scoops of
ice cream (IDR 60k) cookies and cream wow that’s a good combination you should
try it
Cookies and Cream Espresso
second one is called tiramisu coffee well basically it was a simple
homemade coffee mix with haagen dazs and you know what so special about this?
Because it’s only demonstrated in this gathering and not for sell for public so
sorry guys you couldn’t try it because their tiramisu tasted great.
Tiramisu Coffee
And the
third one is called ice café late, it consist an espresso coffee mixed with
frothy milk and it’s pretty cheap only for IDR 26k.
Ice Cafe Latte
I ain’t finished yet cause
there is two menu more that I’m gonna tell you which were mocha dreamland and
their brownies. Mocha dreamland, it consist Belgian chocolate ice cream mixed
with an espresso and coffee jelly served with two scoops of ice cream on top
(IDR 60k) it pretty worthy with that big portion and the price I think it’s
very friendly.
Mocha Dreamland
And the last one I can tell you couldn’t resist these brownies
because it was really tasted amazing especially for you who love chocolate!
Brownies
There
is also latte art lesson from Haagen Dazs :D
Latte Art Lesson
And
for you who are Muslim ain’t nothin to worry about because surely my auntie has
called BPOM first haha.
Senayan City, Lantai 5
Jl. Asia Afrika, Senayan, Jakarta
00
8071272727
