L'avenir: Haagen Dazs New Menu: Coffee Meet Ice Cream or Ice Cream Meet Coffee?

Never crossed in my mind that in would be this crowded when I came to open rice gathering in Haagen Dazs, Senayan City, their enthusiasm to this gathering was fantastic. I’m gonna talk a lil bit about Haagen Dazs history first, as you know Haagen dazs is an ice cream brand, established by Reuben and Rose Mattus in Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store at 120 Montague Street, Brooklyn, New York, on November 15, 1976. First time I knew about Haagen Dazs I’m guessing it was like originally from Germany or Denmark and I knew I was right, so Mattus invented the “Danish Sounding” “Haagen Dazs” as a tribute to Denmark exemplary treatment of its Jews during Second World War, and included an outline map of Denmark on early labels. The name is not Danish, which has neither an umlaut nor a digraph zs, nor did the name have any meaning in any language before its creation. Short story Haagen Dazs founder was born in Poland in 1912 to Jewish parents. His father died during the first world war, and his widowed mother emigrated to New York with her two children in 1921. They joined an uncle who was in the Italian lemon ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate covered ice cream bars and sandwiches under the name Senator Frozen Products on southern boulevard in the south Bronx, delivering them with horse drawn wagon to neighborhood stores in the Bronx. The Senator Frozen Products Company was profitable, but by the 1950s the large mass producers of ice cream started price wars that Mattus couldn’t fight, and in 1959, he decided to form a new ice cream company with what he thought to be a Danish sounding name, Haagen Dazs, a move known in the marketing industry as foreign branding. In 1983 Haagen Dazs was bought by Pillsbury and in 2001 general Mills bought Pillsbury. In the United States and Canada, Haagen Dazs products are produced by Nestle subsidiary Dreyer’s which acquired the rights as part of the General Mills-Pillsbury deal. The brand name is still owned by General Mills but licensed to Nestle in the US and Canada. The business now has franchises throughout the United States and many other countries around the world including Indonesia :D. So in this gathering Haagen Dazs was given me four menu ohh wait I think it was five included their tasty brownies :9, the first one is called cookies and cream espresso, it consist blended cookies ice cream and cream ice cream accompanied by a cup of double espresso and mini scoops of ice cream (IDR 60k) cookies and cream wow that’s a good combination you should try it

Cookies and Cream Espresso

second one is called tiramisu coffee well basically it was a simple homemade coffee mix with haagen dazs and you know what so special about this? Because it’s only demonstrated in this gathering and not for sell for public so sorry guys you couldn’t try it because their tiramisu tasted great.

Tiramisu Coffee

And the third one is called ice café late, it consist an espresso coffee mixed with frothy milk and it’s pretty cheap only for IDR 26k.

Ice Cafe Latte

I ain’t finished yet cause there is two menu more that I’m gonna tell you which were mocha dreamland and their brownies. Mocha dreamland, it consist Belgian chocolate ice cream mixed with an espresso and coffee jelly served with two scoops of ice cream on top (IDR 60k) it pretty worthy with that big portion and the price I think it’s very friendly.